One type of media-related information about markets is the broadcast coverage area for television,which is called a(n)________,and is referred to by the name of the largest city in the area.

Question

Quizplus · Accepted Answer

The term used for the broadcast coverage area for television is called a designated marketing area (DMA) and is referred to by the name of the largest city in the area. The other options such as metropolitan statistical area (MSA), area of influence (AOI), metropolitan marketing area (MMA), and designated commerce area (DCA) are not the correct terms used in the media industry to refer to broadcast coverage area for television.

One Type of Media-Related Information About Markets Is the Broadcast