A producer of beverages and snack foods wants to market its products to the 18-to-34-year-old demographic by providing incentives to respond instantly to time-sensitive offers.Which of the following forms of marketing would this producer most likely choose?
A)branded entertainment
B)guerilla marketing
C)mobile marketing
D)product placement
E)podcasting

Question

Quizplus · Accepted Answer

Mobile marketing is the best choice because it allows for instant response to time-sensitive offers through mobile devices such as smartphones, which are most commonly used by the 18-to-34-year-old demographic. Branded entertainment, product placement, and podcasting are more passive forms of marketing that may not generate as quick of a response. Guerilla marketing may not be as effective in reaching a wide audience as mobile marketing.

A Producer of Beverages and Snack Foods Wants to Market