How do companies benefit from using blogs as marketing communication tools?
A)Blogs provide companies with additional revenue.
B)Blog content is easy to filter,monitor,and control.
C)Lifetime customer value can be evaluated through blogs.
D)Demographic information about customers can be easily tracked.
E)Blogs are an inexpensive yet credible way to reach a fragmented audience.

Question

Quizplus · Accepted Answer

Blogs are an inexpensive yet credible way to reach a fragmented audience. Companies can reach a large and diverse audience through blogs, and it doesn't cost much money to get started. Additionally, blogs can help enhance a company's credibility and establish it as an authority in its industry, which can be beneficial for long-term success. Other choices are either incorrect or do not fully capture the benefits of using blogs as a marketing communication tool.

How Do Companies Benefit from Using Blogs as Marketing Communication