Bob and Larry,owners of a fly-fishing equipment and accessories business,want to reach out to customers who have made at least one purchase to encourage additional purchases and to strengthen the brand relationship.They would like to offer discounts to their best customers.Which of the following would be the most efficient and cost-effective way for Bob and Larry to reach this target population?
A)kiosks
B)electronic wall
C)email
D)corporate website
E)newspaper advertisements

Question

Quizplus · Accepted Answer

Email would be the most efficient and cost-effective way for Bob and Larry to reach out to their target population of customers who have made at least one purchase. With email, they can easily personalize their message and offer discounts to their best customers, strengthening the brand relationship without incurring high advertising costs. Kiosks, electronic walls, and newspaper advertisements would be more expensive and may not reach the specific target population as effectively. The corporate website could be used in conjunction with email, but it may not be the best primary method of reaching out to customers.

Bob and Larry,owners of a Fly-Fishing Equipment and Accessories Business,want