In an effort to build awareness for her company's new line of smartphones designed for young teenagers,Melinda invited media representatives to an event at which the two lead designers for the new phone would present information and answer any media questions.Melinda has planned a ________.
A) webinar
B) news conference
C) media tour
D) trade show
E) informational tour
Correct Answer:
Verified
Q42: Which of the following are NOT included
Q43: Which of the following can marketers use
Q44: Which of the following is a FALSE
Q45: The "fourth screen" of marketing is _.
A)television
B)mobile
Q46: A producer of beverages and snack foods
Q48: Which of the following moves individualized communication
Q49: Which of the following would a brand
Q50: A blog that plugs a product in
Q51: How do companies benefit from using blogs
Q52: Bob and Larry,owners of a fly-fishing equipment
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