Tara Keegan owns Live Well,a small chain of health stores offering a variety of natural health products and related services.Tara is committed to the principles of IMC,so she is most likely to require that all media contact points achieve which of the following?
A)Deliver a creative message to her target audience.
B)Connect her brand with the target audience in an engaging way.
C)Provide for clear measures of return on investment.
D)Limit the amount of multichannel communication.
E)Prioritize one-way communication over two-way communication.

Question

Quizplus · Accepted Answer

Tara's commitment to the principles of IMC involves creating a consistent, integrated message across all media channels to connect her brand with her target audience in an engaging way. Therefore, the best choice is B, which aligns with this principle.

Tara Keegan Owns Live Well,a Small Chain of Health Stores