The sum of the total exposure potential expressed as a percentage of the audience population is called ________.
A)circulation
B)share
C)rating points
D)gross share points
E)impressions

Question

Quizplus · Accepted Answer

The sum of the total exposure potential expressed as a percentage of the audience population is called rating points. Circulation refers to the number of copies of a publication that are distributed. Share refers to the percentage of households or individuals tuned into a particular program out of the total number of households or individuals with a TV set. Gross share points are the total share of all stations airing the same program. Impressions refer to the total number of opportunities for an advertisement to be seen.

The Sum of the Total Exposure Potential Expressed as a Percentage