The number of times a person is exposed to an advertisement is known as ________.
A) gross impression
B) circulation
C) exposure
D) reach
E) frequency
Correct Answer:
Verified
Q50: Members of which of the following generational
Q51: Members of which of the following generational
Q52: Which of the following describes multichannel and
Q53: Tara Keegan owns Live Well,a small chain
Q54: Members of which of the following generational
Q56: The most intrusive medium is _.
A)radio
B)newspaper
C)television
D)personal selling
E)Internet
Q57: The sum of the total exposure potential
Q58: For print media,_ refer(s)to copies sold,and _
Q59: One person's opportunity to be exposed one
Q60: Members of which of the following generational
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