A small group of consumers that come into a facility to try new products while being observed is called ________.
A) target market
B) heavy user
C) focus group
D) interested consumers

Question

Quizplus · Accepted Answer

The term for a small group of consumers that come into a facility to try new products while being observed is a focus group. A target market refers to the specific group of consumers that a product or service is designed for. A heavy user is someone who frequently uses or purchases a particular product or service. "Interested consumers" is too broad of a term to accurately describe a specific group participating in a product trial.

A Small Group of Consumers That Come into a Facility