When a toothpaste ad shows an ordinary, middle-aged male using a particular brand and claiming it is the best, the ad agency is using
A) celebrity testimony.
B) lay testimony.
C) expert testimony.
D) legal testimony.

Question

Quizplus · Accepted Answer

The ad agency is using lay testimony, which is a type of testimonial where an everyday person is used to promote a product or service. The middle-aged male in the toothpaste ad is not a celebrity or an expert, but someone who represents the target market for the product.

When a Toothpaste Ad Shows an Ordinary, Middle-Aged Male Using