Which of the following benefits with respect to a customer's service needs and expectations must a business consider to determine if a channel system is viable?
A)product quality
B)product assortment
C)availability/delivery
D)product form
E)image benefits

Question

Quizplus · Accepted Answer

Availability and delivery are directly related to a customer's service needs and expectations. If a business cannot provide the product in a timely and efficient manner, it may not be a viable channel system for customers. The other options listed are important factors to consider in general for a business, but they may not have as much impact on a customer's service needs and expectations.

Which of the Following Benefits with Respect to a Customer's