Which of the following types of marketing intermediaries assumes the selling responsibility for a business and receives a commission when a sale occurs,as part of a direct channel system?
A)retailers
B)brokers
C)wholesalers
D)commercial distributors
E)dealers

Question

Quizplus · Accepted Answer

Brokers assume the selling responsibility for a business and receive a commission when a sale occurs, as part of a direct channel system. Retailers and dealers also sell products directly to consumers, but they typically own the inventory and assume greater risk. Wholesalers and commercial distributors play a role in distributing products to retailers and may not assume the selling responsibility.

Which of the Following Types of Marketing Intermediaries Assumes the Selling