Which of the following is the best example of a mixed marketing channel?
A)Wellspring Cosmetics sells its products exclusively through its monthly catalogs,mailed to a subscriber list.
B)GTB Computers uses its own sales force to initiate sales contacts,but uses external local dealers to provide products and after-sales services.
C)Radix Inc. ,a manufacturer of automotive parts,sells its products to a number of automobile companies.
D)More4Less.com buys products from manufacturers and sells them to consumers through its Web site.
E)Apparel retailer UrbanScene elected to close all its brick-and-mortar stores and sell products only through its online storefront.

Question

Quizplus · Accepted Answer

GTB Computers is using both its own sales force and external local dealers to sell its products, making it an example of a mixed marketing channel. Options A and E are examples of direct marketing channels, while option C is an example of a distribution channel. Option D is an example of an online retail channel.

Which of the Following Is the Best Example of a Mixed