Which of the following factors determines that a marketing channel is an indirect channel rather than a direct channel?
A)The products are complex and require extensive after-sales service.
B)The products are intended for business-to-business markets rather than consumer markets.
C)At least one marketing intermediary takes ownership of the products and controls distribution.
D)Telemarketing and digital marketing are an integral part of the distribution system.
E)The marketing channel uses one or more intermediaries who are a part of the company.

Question

Quizplus · Accepted Answer

An indirect channel is defined by the presence of intermediaries who take ownership of the products and control distribution. In a direct channel, products are sold directly from the manufacturer to the end consumer without any intermediaries. The other factors listed do not necessarily determine whether a channel is direct or indirect.

Which of the Following Factors Determines That a Marketing Channel