As an operational component of channel performance,operating efficiency refers to ________.
A)cost to serve
B)volume
C)customer reach
D)return on sales
E)retention

Question

Quizplus · Accepted Answer

Operating efficiency refers to the cost-effectiveness of the channel performance, specifically how efficiently resources are used to deliver value to customers. Therefore, cost to serve is the best choice. The other options (B, C, D, E) are not necessarily indicative of operating efficiency.

As an Operational Component of Channel Performance,operating Efficiency Refers to ________