In a direct channel marketing system,________.
A)the manufacturer retains title of all products until they are delivered to the customer
B)wholesalers and retailers take ownership of the products for sale
C)the cost of customer sales contact is lower than that in indirect marketing systems
D)the opportunities for sales communication and customer interaction are nonexistent
E)customers who make infrequent,small purchases can be profitably served

Question

Quizplus · Accepted Answer

In a direct channel marketing system, the manufacturer retains title of all products until they are delivered to the customer. This means that the manufacturer is responsible for the product until it is sold to the end customer, allowing them to have greater control over the distribution process, quality control, and customer service.

In a Direct Channel Marketing System,________