Market-based pricing does not consider what the customer would be willing to pay for product performance,but depends on the costs of manufacturing the product.

Question

Quizplus · Accepted Answer

Market-based pricing does consider what the customer would be willing to pay for product performance, and sets the price based on the perceived value to the customer. It is not solely based on the cost of manufacturing the product.

Market-Based Pricing Does Not Consider What the Customer Would Be