To use single-segment pricing,a company bases the price of a product on the costs of manufacturing and marketing the product,not on the attractive savings the customers realize over the life of the product.

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Single-segment pricing involves setting one price for all customers, not specifically basing it on manufacturing and marketing costs or on the savings customers realize. It's more about targeting a broad market with a uniform pricing strategy.

To Use Single-Segment Pricing,a Company Bases the Price of a Product