A low-cost leader in a market is by definition the volume leader.

Question

Quizplus · Accepted Answer

Being a low-cost leader means a company offers products or services at the lowest price compared to competitors, but it doesn't necessarily mean the company has the highest sales volume. Volume leadership depends on the number of units sold, which can be influenced by factors other than just price, such as brand loyalty, product differentiation, and distribution channels.

A Low-Cost Leader in a Market Is by Definition the Volume