A business that dominates markets with a relative advantage in distribution,sales coverage,or marketing communications can control (and often block)market access,creating a source of competitive advantage.Which source of competitive advantage does this create?
A)scope advantage
B)market segmentation advantage
C)marketing advantage
D)learning advantage
E)marketing cost scope advantage

Question

Quizplus · Accepted Answer

This creates a marketing advantage, as the business is able to control and block market access through their strong distribution, sales coverage, and marketing communication. This gives them a competitive advantage over other businesses in the market.

A Business That Dominates Markets with a Relative Advantage in Distribution,sales