Which of the following is true of channel advantage?
A)It allows a business to control market access,but not channels in a market.
B)It is dependent on cost advantage.
C)It is dependent on differentiation advantage.
D)It is achieved through the use of reactive strategies.
E)It is a source of marketing advantage.

Question

Quizplus · Accepted Answer

Channel advantage refers to a business's ability to have better access to a market through its distribution channels compared to its competitors. It is a source of marketing advantage as it allows the business to reach customers more effectively and efficiently, resulting in increased sales and profitability. Cost advantage and differentiation advantage may contribute to channel advantage, but they are not dependent on it. Reactive strategies may be used to capitalize on channel advantage, but they do not create it. Therefore, the correct answer is E.

Which of the Following Is True of Channel Advantage