Companies seeking discontinuous innovations need more than incremental product improvements that come from lead user analysis.

Question

Quizplus · Accepted Answer

Discontinuous innovations require radical and transformative changes in products or services, which cannot be achieved through incremental improvements based on lead user analysis alone. Discontinuous innovations often require a significant shift in technology, business models, or customer needs, and may require new approaches such as disruptive innovation, open innovation, or crowdsourcing to achieve breakthrough results.

Companies Seeking Discontinuous Innovations Need More Than Incremental Product Improvements