Lead users are users who purchase a product only after it has been used by the majority of mainstream users.

Name: Lead users are users who purchase a product only after it has been used by the majority of mainstream users.
Brand: Quizplus
Rating: 4.8 (29 reviews)

Question

Quizplus · Accepted Answer

Lead users are users who are ahead of mainstream users in a particular market and actively seek out innovative solutions to their needs. They often provide valuable feedback and insights to companies, which can then be used to improve products and services for mainstream users.

Lead Users Are Users Who Purchase a Product Only After