Shareholder measures of performance are directly influenced by product-market performance and profitability.
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Q3: Marketing strategies rarely affect accounts receivable and
Q4: The higher the price-earnings ratio,the greater the
Q5: Customer satisfaction is considered a forward-looking marketing
Q6: The financial metric of return on equity
Q7: The customer retention metric acts as a
Q9: Economic profit is calculated from the ratio
Q10: _ is the ratio of net marketing
Q11: The net marketing contribution as a percentage
Q12: Service quality affects customer retention and profit
Q13: _ is the amount that is left
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