The net marketing contribution as a percentage of sales is called the marketing ROI.
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Q6: The financial metric of return on equity
Q7: The customer retention metric acts as a
Q8: Shareholder measures of performance are directly influenced
Q9: Economic profit is calculated from the ratio
Q10: _ is the ratio of net marketing
Q12: Service quality affects customer retention and profit
Q13: _ is the amount that is left
Q14: _ provides a measure of marketing profits
Q15: _ represents the net marketing contribution as
Q16: Companies cannot enjoy high levels of customer
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