________ is the ratio of net marketing contribution to a company's investment in marketing and sales expenses.
A)Gross profit
B)Marketing ROI
C)Return on equity
D)Marketing ROS
E)Market demand

Question

Quizplus · Accepted Answer

Marketing ROI (Return on Investment) is the ratio of net marketing contribution to a company's investment in marketing and sales expenses. It helps in measuring the success of a company's marketing campaigns and the overall effectiveness of their marketing strategy.

________ Is the Ratio of Net Marketing Contribution to a Company's