Uncovering key performance issues that normally might go unnoticed in day-to-day business operations is the primary purpose of the ________ step of a marketing plan.

Question

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The situation analysis step of a marketing plan involves gathering and analyzing information about the company's internal and external environment. This includes examining the performance of the company and identifying any issues or gaps in performance. Therefore, uncovering key performance issues that might go unnoticed in day-to-day operations is the primary purpose of this step. The other options are not directly related to identifying performance issues.

Uncovering Key Performance Issues That Normally Might Go Unnoticed in Day-To-Day