Which of the following types of budgets is based on the cost of customer acquisition and retention and the combination of new and retained customers?

Question

Quizplus · Accepted Answer

The budget based on the cost of customer acquisition and retention and the combination of new and retained customers is known as the customer-mix budget. This type of budget takes into account the different costs associated with acquiring new customers versus retaining existing ones and seeks to allocate resources accordingly. Therefore, option B is the best choice.

Which of the Following Types of Budgets Is Based on the Cost