The marketing team at Wallace Waterworks has been working on a marketing plan for the impending quarter.The team completed a SWOT analysis and incorporated its results into a strategic market plan.After evaluating the company's competitiveness and creating a revenue plan,the team now has to determine the resources necessary to meet the performance objectives of the strategic market plan.Which of the following steps will help the company determine the resource allocation for the coming quarter?

Question

Quizplus · Accepted Answer

The marketing and sales budget is the best choice for determining the resources necessary to meet the performance objectives of the strategic market plan. It will outline the specific financial resources that are available for marketing and sales activities in the coming quarter.

The Marketing Team at Wallace Waterworks Has Been Working on a Marketing