In general,businesses in high-share positions in growing or mature markets will use defensive strategic market plans to maintain cash flow that supports short-run profit performance and shareholder value.

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Defensive strategic market plans are commonly used by businesses in high-share positions in growing or mature markets to maintain their market share and cash flow, which in turn supports short-run profit performance and shareholder value. These plans may involve actions such as increasing promotions, reducing prices, and improving customer service to retain customers and stay ahead of competitors.

In General,businesses in High-Share Positions in Growing or Mature Markets