The primary goal of a defensive strategy is to protect profitability and key strategic share positions that are worth the investment.

Question

Quizplus · Accepted Answer

The statement is true. A defensive strategy is focused on maintaining profitability and protecting market share, rather than aggressive growth. This can involve tactics such as cost-cutting, divesting non-core assets, and targeted marketing to maintain a stronghold in key markets.

The Primary Goal of a Defensive Strategy Is to Protect