In general,businesses in high-share positions in growing or mature markets will use which type of strategic market plans to maintain cash flow that supports short-run profit performance and shareholder value?
A)offensive strategic market plans
B)defensive strategic market plans
C)decentralized strategic market plans
D)concentrated strategic market plans
E)multi-segment strategic market plans

Question

Quizplus · Accepted Answer

Businesses in high-share positions in growing or mature markets typically use defensive strategic market plans to maintain cash flow that supports short-run profit performance and shareholder value. Defensive strategies focus on protecting current market share and defending against competitors' attacks. Offensive strategies, on the other hand, focus on aggressive growth and expanding market share, which may not be necessary for businesses already in high-share positions. Decentralized, concentrated, and multi-segment strategic market plans are not necessarily associated with maintaining cash flow in a high-share position.

In General,businesses in High-Share Positions in Growing or Mature Markets