Steven & Meyer Inc.is an women's cosmetics manufacturing firm based in California.The firm sells its cosmetic products under the brand name GentleCare.After extensive market research,the firm launches a new line of household care products under the brand name White Oleander.The firm aims to increase the likelihood that its overall performance will be consistent because adverse conditions in one product-market will be offset by favorable conditions in the other.In this example,Steven & Meyer Inc.is using which of the following strategies?
A) a vertical integration strategy
B) a harvest strategy
C) a monetize position strategy
D) a diversification strategy
E) a horizontal integration strategy
Correct Answer:
Verified
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