Which of the following strategies is referred to as the "workhorse" that has to succeed in order for the strategic market plan to achieve both short- and long-run performance objectives?

Question

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The marketing mix strategy is often referred to as the "workhorse" because it focuses on the tactical decisions that need to be made in order to achieve the overall marketing objectives. These decisions include product, price, promotion, and place (distribution) and must be executed effectively in order to achieve short- and long-term objectives. Harvest, defensive, offensive, and monetizing strategies are all broader strategic approaches that may guide or influence the marketing mix strategy.

Which of the Following Strategies Is Referred to as the "Workhorse