Which of the following statements is true?
A) Offensive strategic market plans require investment for growth,which limits long-run profit performance,but does not limit sales revenue.
B) Defensive strategic market plans promote short-run profit performance but are not that effective in growing sales revenue.
C) In the long run,all market strategy will shift from an offensive strategic market plan to a growth-oriented plan.
D) Offensive strategic market plans are geared to deliver above-average performance in the areas of sales growth,share position,and improved short-run profits.
E) Defensive strategic market plans are not geared towards the protection of market share.
Correct Answer:
Verified
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