Customer use of social media gives marketers complete control over their brands.

Name: Customer use of social media gives marketers complete control over their brands.
Brand: Quizplus
Rating: 4.9 (34 reviews)

Question

Quizplus · Accepted Answer

Customer use of social media may give marketers some control over their brands, but ultimately it is the customers who shape the brand perception through their interactions and reviews. Marketers can use social media to influence their target audience, but they cannot completely control it.

Customer Use of Social Media Gives Marketers Complete Control Over