SetPro Inc. ,a software firm,collects information about its marketing communication.The firm finds that 60% of the firm's target market is exposed the marketing communication,and 50% of that group is aware of the offering.Amongst the people who are aware of the offering,70% understand the message.And 60% of that group intends to purchase,and 90% of that group actually does purchase.What is the customer response index for the buying group?

Question

Quizplus · Accepted Answer

The customer response index for the buying group can be calculated by multiplying the percentages of each stage. So, CRI = 60% x 70% x 60% x 90% = 1.13%. Therefore, the best choice is option C, which is 11.3%.