Which of the following is the first level of the customer response hierarchy?
A) aware of the ad
B) comprehend the ad
C) exposed to the ad
D) intend to buy
E) buy the product
Correct Answer:
Verified
Q1: An ad program's marketing ROI refers to
Q2: Target market reach is the total number
Q3: Advertising effort made in a given period
Q5: Creating awareness among a large number of
Q6: Which of the following communications are primarily
Q7: The objective of brand-image communications is to
Q8: SetPro Inc. ,a software firm,collects information about
Q9: Communications that are targeted at industry gurus
Q10: Customer use of social media gives marketers
Q11: Traditional media advertising is considered more personal
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