The objective of brand-image communications is to trigger an emotional response that builds a strong connection between the brand and the image the company wants to create among its target customers.

Question

Quizplus · Accepted Answer

The statement is true. The purpose of brand-image communications is to create a strong emotional connection between the brand and its desired image among the target audience. This can be achieved through various branding strategies and communication channels.

The Objective of Brand-Image Communications Is to Trigger an Emotional