Which of the following communication strategies refers to customer-directed marketing communications?

Question

Quizplus · Accepted Answer

Pull communication refers to marketing communications that are directed towards the customer or consumer, with the intention of drawing them to the product or service. This involves creating customer awareness and interest in the product through advertising, public relations, social media, and other forms of promotion that engage and inform the customer. Examples include targeted email campaigns, social media advertising, and product reviews. Push communication, on the other hand, is more focused on pushing advertising and promotion out to potential customers through traditional advertising channels, such as TV and radio ads, billboards, and direct mail.

Which of the Following Communication Strategies Refers to Customer-Directed Marketing