The idea that the advertising effort made in a given period will produce some additional sales response in subsequent sales periods is known as the ________.

Question

Quizplus · Accepted Answer

The advertising carryover effect refers to the idea that the impact of advertising does not just end in the period it was executed, but can carry over into subsequent periods as well. This means that the advertising effort made in a given period can produce additional sales response in subsequent periods. Option A (advertising elasticity effect) is not a recognized marketing term. Option B (pulsing effect) refers to the strategy of scheduling advertising intermittently during a campaign, rather than continuously. Option D (pull effect) and Option E (push effect) refer to different types of marketing strategies, but are not relevant to this specific question.

The Idea That the Advertising Effort Made in a Given