Which of the following is true about a pull communication strategy?

Question

Quizplus · Accepted Answer

A pull communication strategy is directed at end-users or consumers, as it aims to create demand for a product or brand by generating interest among consumers and motivating them to purchase it. This is in contrast to a push communication strategy, which targets intermediaries such as retailers and wholesalers in order to get them to stock and promote the product or brand. Pull strategies often use tactics such as advertising, social media, and content marketing to generate consumer interest and demand.

Which of the Following Is True About a Pull Communication