Erb Manufacturing Group Is an American Manufacturer of Electrical Wire

Erb Manufacturing Group is an American manufacturer of electrical wire and cable based in Pennsylvania.The firm offers price reductions to its distributors and retailers,as well as offers them financial incentives to promote and provide greater shelf space to Erb products.In this example,Erb Manufacturing Group uses which of the following communication strategies?

A) a push communication strategy
B) a pull communication strategy
C) a cobranding communication strategy
D) a centralized communication strategy
E) a lateral communication strategy