A Business Determines That 75% of Its Customers Are Satisfied

A business determines that 75% of its customers are satisfied.This business also learns that 80% of a leading competitor's customers are satisfied.If this business implements a program to reach 80% customer satisfaction,this is called ________.

A) competitive parity
B) focused value proposition
C) managing to the averages
D) wide-angle view of customer satisfaction
E) forward-looking indicator