Personal determinants in the buying decision include all of the following EXCEPT
A)needs and motives.
B)perceptions.
C)learning and self-concept.
D)cultural experiences.

Question

Quizplus · Accepted Answer

Cultural experiences are not considered personal determinants in the buying decision process; they are part of social determinants. Personal determinants include factors such as needs and motives, perceptions, and learning and self-concept, which are intrinsic to the individual.

Personal Determinants in the Buying Decision Include All of the Following