ABC University offers its alumni a special Visa card with the university's logo printed on the front.Each time the cardholder uses the card,the university receives a small percentage of the amount charged.This is an example of
A)cobranding.
B)an affinity program.
C)a frequency marketing program.
D)comarketing.

Question

Quizplus · Accepted Answer

This is an example of an affinity program, where an organization partners with a company to offer a product or service that benefits the organization financially each time it is used by its members or supporters.

ABC University Offers Its Alumni a Special Visa Card with the University's