Question 1

Internet marketers must develop ________ to build strong relationships with customers to ensure loyalty.

Accepted Answer

Consumer trust is essential for building strong relationships with customers, which in turn ensures their loyalty. Trust encourages customers to return and make repeat purchases.

Question 2

Managing consumer trust is a challenge for ebusinesses. Which of the following is a good way to build trust when working with customers over the Internet?

Accepted Answer

Customer testimonials that link to the client's website provide social proof and increase trust.

Question 3

Compare the four categories of ebusiness models.

Accepted Answer

The answer of Compare the four categories of ebusiness models....

Question 4

Which of the following statements is accurate when considering the ebusiness challenge of adhering to taxation rules?

Accepted Answer

The taxation rules for online companies vary depending on several factors such as the location of the business, the location of the customer, and the type of product or service being sold. Therefore, some online companies are required to charge sales tax, while others may not be, depending on these factors.

Question 5

Identify the four challenges associated with ebusiness.

Accepted Answer

The answer of Identify the four challenges associated with ebusiness....

Question 6

Shawn O'Connor decides to purchase an iPad on eBay. After the transaction completes and the money is withdrawn from Shawn's PayPal account, the iPad never shows up and the email address of the seller bounces. What issue has Shawn encountered?

Accepted Answer

Shawn has encountered the issue of the physical separation of buyer and seller, which is a common challenge in online transactions where the buyer cannot verify the product or the seller's authenticity in person, leading to potential fraud or scams.

Question 7

Many believe that U.S. tax policy should provide a level playing field for traditional retail businesses, mail order companies, and online merchants. What form of ebusiness challenge is this statement referring to?

Accepted Answer

This statement refers to the challenge of adhering to taxation rules, as it discusses the need for a fair tax policy across different types of businesses, including traditional retail, mail order, and online merchants.

Question 8

Describe the six ebusiness tools for connecting and communicating.

Accepted Answer

The answer of Describe the six ebusiness tools for connecting...

Question 9

What are the four challenges facing ebusinesses outlined in the text?

Accepted Answer

The challenges facing e-businesses include identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to taxation rules.

Question 10

Hannah teaches many individuals and business professionals how, why, and the benefits and challenges to using social media. Of the four ebusiness challenges which of the following is the most crucial challenge to consider before engaging in social media?

Accepted Answer

Ensuring consumer protection is the most crucial challenge to consider before engaging in social media because it involves protecting the privacy and personal information of users, as well as ensuring that businesses comply with relevant laws and regulations.

Quiz 14: Ebusiness