When recruiting sales and marketing personnel for an international sales force, there is a preference in favor of the locals. The reason for this is most likely that local nationals

Question

Quizplus · Accepted Answer

Local nationals are preferred for international sales force positions because they are familiar with the local culture and legal environment, which helps in navigating business practices and regulations effectively. They can bridge cultural gaps and understand local legal requirements better than expatriates, making them valuable assets in international markets.

When Recruiting Sales and Marketing Personnel for an International Sales