A reason for the failure of marketing communications is that the message received by the intended audience is not understood because of different cultural interpretations.
Correct Answer:
Verified
Q2: Sales promotions constitute the major portion of
Q3: Feedback channels must be carefully selected if
Q4: A proper feedback system allows a company
Q5: Problems of literacy, media availability, and types
Q6: Contests, sweepstakes, and sponsorship of special events
Q7: In the context of advertising, a marketer's
Q8: When a message from a source is
Q9: When a marketing executive advertises his product
Q10: For most companies, trade shows and direct
Q11: Errors at the receiver end of the
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