Question 1

Which of the following intermediaries matches numerous sellers and buyers as needed,often without knowing in advance who they will be?

Accepted Answer

E)A broker is an agent that matches sellers and buyers in the market.

Question 2

Which of the following terms refers to finding the most effective techniques for communicating information about and selling a product?

Accepted Answer

C)Promotion is the communication of attributes about a product to the consumer.

Question 3

Which of the following BEST characterizes the difference between the roles of advertising and personal selling in the promotional mix of a firm?

Accepted Answer

E)The blanketing efforts of advertising versus the individualized care of personal selling best characterizes the different roles that these two methods play.

Question 4

Within which of the following storage facilities would one expect to see the widest variety of products stored?

Accepted Answer

B)Given that public warehouses are utilized by anyone willing to pay the rental fee, this will necessarily have the widest variety of products within it.

Question 5

E-intermediaries include syndicated sellers and shopping agents.

Accepted Answer

E-intermediaries are Internet-based channel members that provide services such as collecting information and delivering products to buyers. They include syndicated sellers, shopping agents, and business-to-business brokers.

Question 6

A farmers' market is an example of which type of distribution channel?

Accepted Answer

A)Since the product is channeled directly from producer to consumer, this is direct distribution.

Question 7

Which of the following refers to the combination of channels that a firm selects to get a product to end users?

Accepted Answer

A)The distribution mix is the total use of distribution to optimally get a product into the hands of consumers.

Question 8

Which of the following denotes small retail stores carrying only one product line or category of related products?

Accepted Answer

E)Specialty stores carry only one type of product for a certain type of consumer.

Question 9

Drop shippers carry inventory for retailers.

Accepted Answer

Drop shippers don't carry inventory or handle products. However, these wholesalers do take orders from customers, negotiate with producers to supply goods, take title to them, and arrange for shipment.

Question 10

An online comic book store is an example of which type of intermediary?

Accepted Answer

E)Retailers are those intermediaries who sell the product directly to the consumer.

Question 11

Which of the following describes two of the primary objectives of promotion?

Accepted Answer

A)These are two of the main four objectives, the others being "adding value" and "controlling sales volume."

Question 12

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

Accepted Answer

A)Physical distribution is the moving of products from the producer of the product to the eventual consumer who buys the product.

Question 13

Rachel has set up a firm that buys circuit boards from overseas producers and sells them to a local computer manufacturing company.Which title BEST describes her role in the computer manufacturing distribution mix?

Accepted Answer

E)A wholesaler buys products from a producer in bulk and sells them to a retailer or other producer.

Question 14

Phillip is an independent intermediary who deals in the local produce market of northeast Ohio.Over the years,he has formed long-term relationships and come to represent several farmers in the area in the sale of their produce to local grocery stores.Which of the following titles BEST describes Phillip's role in the distribution mix of northeast Ohio produce?

Accepted Answer

C)A sales agent sells products from producers directly to consumers or retailers.

Question 15

In which of the following bargain retailers do the customers view display samples,place orders,and wait briefly while clerks retrieve orders from attached warehouses?

Accepted Answer

B)Catalog showrooms display samples of items available to order by catalog.

Question 16

A company that sells eco-friendly products should use direct mail with caution because many consumers view catalogs and other direct mail as environmentally irresponsible.

Accepted Answer

This is one of the weaknesses of this advertising medium. On the upside, direct mail can reach a targeted audience with personalized messages and generate predictable results.

Question 17

A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies?

Accepted Answer

A)These would include coupons or premiums.

Question 18

A marketer seeking to reach a highly targeted audience would probably get better results from Internet advertising than from newspaper advertising.

Accepted Answer

Reaching a targeted audience is one of the advantages of advertising online. Most newspapers reach a broad audience.

Question 19

Which of the following BEST describes department stores?

Accepted Answer

D)Department stores are characterized by organization by the types of products.

Question 20

In promotion,a pull strategy involves marketing a product to wholesalers and retailers,who then persuade customers to buy it.

Accepted Answer

The question describes a push strategy. In a pull strategy, the marketer appeals directly to consumers, so they will demand the product from retailers.

Quiz 13: Distributing and Promoting Products